Toothpaste is another item, like laundry detergent, that I had a strong brand connection with. I was a loyal Crest buyer. Again, the only reason was because I had always used Crest – that’s what my mom bought for me growing up and that’s what I continued to use into adulthood. Sure I experimented with flavours and types, but always stuck to Crest. I have to admit, it felt a bit sacrilegious to think about changing brands. Of course, that’s what brand marketing does to us – it messes with our brains!

Being committed to becoming a cruelty-free household, I finally went in search of a replacement product, and so far have been very happy with Green Beaver’s Green Apple toothpaste. I have mentioned Green Beaver before; it’s a Canadian company so I decided to go there first and haven’t felt a need to look further! This toothpaste is vegan, biodegradable and gluten-free. It does not contain fluoride so is safe for children. It comes in 5 flavours.

I am waiting for my next dental check-up to see if the lack of fluoride has any negative effects and will post an update about what my dentist thinks! It can be a bit runny and is more expensive than regular drugstore brands but I think it’s worth it.

Product: Green Beaver toothpaste, price ranges from $5 to $6.

Why I Love it: It tastes great (I can only speak to the green apple flavour), lathers well, and my teeth feel clean after using it.

Ingredients: Calcium carbonate, sorbitol, aqua, glycerin, aroma (natural), sodium bicarbonate, pyrus malus (apple) juice, xylitol, silica, citrus medica limonum (lemon) extract, calcium ascorbate, melaleuca alternifolia (tea tree) oil, sclerotium gum, coco glucoside, xanthan gum.

Where to Buy: My choice is from my fave site, (reg. price there is $5.39 but it does go on sale), you can purchase direct from Green Beaver at the link above ($5.99) or check out their store locator for a location near you that carries their products.


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