Laundry Detergent

I’ll admit – this was a tough one for me. I have been a Tide girl all my life. Why? Because my mom was, too! We inherit many of our product choices from our families. Over the past couple of years I was getting a little annoyed as I preferred Tide “Free” (I personally do not enjoy scented laundry detergent), and it wasn’t always in stock, especially when on sale.

Finding out that Proctor & Gamble (P&G) is one of the worst companies for animal testing finally pushed me to find an alternative. A couple of years ago at a “green fair” I met the owners of Eco-Max, a new Canadian company. I remembered this and decided to try their detergent. I was pleased to see they have an equivalent unscented option and even more pleased to find that I haven’t noticed any difference in my laundry. That’s the best result we can hope for, right?

Product: Eco-Max Laundry Wash, available in Hypoallergenic, Orange or Lavender, regular or 3x concentrated. For normal top-loading and HE washing machines.

Why I love it: It works great! It is reasonably priced at around $10/3L (I regularly see it on sale), easily available, and made in Ontario. And it is a 100% plant-based product.

Where to buy: Online for $9.49 here, at Real Canadian Superstore (Loblaws), or visit, Store Locator to find other retailers in your part of Canada.

5 thoughts on “Laundry Detergent

  1. Thanks! I also use the Tide Free and I will pick this up to try on my next shopping trip. It’s great to have something tested by someone else since I’ve tried many that I haven’t liked so hate to spend money needlessly to continue trying.

  2. I’ve tried Nellie’s All Natural Laundry Soda which states on packaging and their website that they and their suppliers do not test on animals but was not happy with the cleaning results. Thanks for the recommendation!

  3. I first found your product at Great Canadian Superstore.
    We love it and use it almost exclusively.
    We all use your competition Nature Clean when yours is not available.
    The one problem I find with both brands is that stores tend to hide it.
    I know that to rent shelf space is expensive and that is the thing I hate about loblaws.
    I can only hope it is available every time I go into the store.

  4. Found Be Better Laundry Detergent at Rexall and I make my own fabric softner (6 parts water, 3 parts vinegar, and 2 parts cheap cruelty-free hair conditioner). All you smells after the clothes have been dried in the clothes drier is the hair conditioner!

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