I’ll admit – this was a tough one for me. I have been a Tide girl all my life. Why? Because my mom was, too! We inherit many of our product choices from our families. Over the past couple of years I was getting a little annoyed as I preferred Tide “Free” (I personally do not enjoy scented laundry detergent), and it wasn’t always in stock, especially when on sale.
Finding out that Proctor & Gamble (P&G) is one of the worst companies for animal testing finally pushed me to find an alternative. A couple of years ago at a “green fair” I met the owners of Eco-Max, a new Canadian company. I remembered this and decided to try their detergent. I was pleased to see they have an equivalent unscented option and even more pleased to find that I haven’t noticed any difference in my laundry. That’s the best result we can hope for, right?
Product: Eco-Max Laundry Wash, available in Hypoallergenic, Orange or Lavender, regular or 3x concentrated. For normal top-loading and HE washing machines.
Why I love it: It works great! It is reasonably priced at around $10/3L (I regularly see it on sale), easily available, and made in Ontario. And it is a 100% plant-based product.
Where to buy: Online for $9.49 here, at Real Canadian Superstore (Loblaws), or visit eco-max.ca, Store Locator to find other retailers in your part of Canada.